Product marketing for a physical showroom business.

Context

A consumer-appliance business with a physical showroom.

Artex uses digital channels to introduce products and offers, answer customer questions, and support showroom discovery. There is no e-commerce checkout connecting platform activity directly to a sale.

Challenge

Many products and seasons required a consistent campaign process.

The business manages different products, discounts, exhibitions, seasonal campaigns, and after-sales messages. Marketing needed a repeatable way to turn management priorities into clear customer communication.

My role

Product campaigns, Arabic content, coordination, and reporting.

• Converted product and discount priorities into campaign briefs and publishing plans.
• Wrote Arabic copy for products, offers, exhibitions, and seasonal campaigns.
• Coordinated design requirements and delivery with internal teams.
• Recommended what to promote, when to launch, who to target, and how to allocate budget.
• Reviewed customer response and prepared campaign evaluations and improvement notes.

Marketing system

From product priority to customer enquiry.

Evidence

Reach and engagement were used as marketing signals.

The recorded figures help compare products, messages, audiences, and timing. Without a connected checkout or point-of-sale source, they do not prove a showroom sale.

The measurement model focuses on platform attention, product interest, enquiries, and showroom discovery.