Paid Media
Campaign structure, audiences, budgets, creative testing, optimization, and reporting across Meta and Google.
Digital Marketing · App Growth · Analytics
Digital marketing from planning and execution to analysis and reporting.
Digital Marketing Manager with 8+ years across paid media, e-commerce, app growth, analytics, content, and creator marketing.
I plan campaigns, coordinate delivery, and use platform and app data to guide the next decision.
Digital Marketing Manager
$27.2KTotal managed spend
1.10MGoogle clicks
101.9KGoogle conversions
2.96MMeta engagements
Portfolio totals based on platform reports and exported records. Definitions vary by platform and are not presented as verified sales.
My path into digital marketing began while studying Business Information Technology. At Artex, I learned to connect products, content, customer questions, and business priorities—not simply manage a social page.
Work at INJAZ Yemen deepened my understanding of digital platforms and cross-functional delivery. At Zahraah, that foundation expanded into paid media, app growth, analytics, e-commerce, content, UGC, and creator campaigns.
The common thread is curiosity about the whole journey: why a campaign worked, where a user stopped, what the data can prove, and what the team should do next.
Expertise
Core areas of work.
App Growth
Acquisition, re-engagement, behavior analysis, event interpretation, and practical growth recommendations.
E-commerce
Product campaigns, promotions, customer journeys, demand generation, and conversion-focused messaging.
Analytics
GA4, Firebase, platform reporting, KPI definitions, data reconciliation, and funnel diagnosis.
Strategy
Segmentation, positioning, objectives, channel planning, launches, and post-campaign learning.
Creators & UGC
Sourcing, briefing, approvals, publishing, asset management, and honest measurement.
How I work
From objective to reporting.
Each stage has a clear question, owner, and output.
Diagnose
Clarify the business question, audience, funnel, and measurement gap.
Build
Set the campaign structure, creative plan, KPIs, and reporting logic.
Launch
Coordinate delivery across media, content, product, and operations.
Optimize
Read real signals, test deliberately, and protect budget quality.
Decide
Turn evidence and limits into one clear next action.
Selected work
Work across two different business models.
Each case explains the context, my role, the work delivered, and the evidence available.
Case 01 · Zahraah
App Growth & Performance Marketing
Paid media, app analytics, content, UGC, and creator campaigns managed as one system.
Explore Zahraah
Case 02 · Artex
Product & Showroom Marketing
Product content, seasonal offers, paid support, and customer-interest signals for a physical showroom.
Explore ArtexZahraah daily content
Selected posts and page creatives.
Each design is displayed at its original proportions without cropping.
Measurement approach
How I read and report performance.
Keep signals separate
Meta, Google, GA4, Firebase, and business records answer different questions. Their definitions stay visible.
Connect acquisition to experience
A click or install matters most when the customer journey continues inside the product.
End with a decision
A useful report explains what happened, the main limitation, and the next action.
Credentials
Learning that supports the work.
Selected education and course titles are listed on the Credentials page. Complete dates and verification remain on LinkedIn.
View credentialsCONTACT
Let’s connect.
For professional conversations about digital marketing, product marketing, paid media, app growth, e-commerce, and analytics.