Strategy built to be executed, not only presented.
About
Digital marketing shaped by business and technology.
My background in Business Information Technology helps me move comfortably between marketing strategy, campaign delivery, product behavior, and reporting.
My journey into digital marketing started while I was studying Business Information Technology. At Artex, I learned how product priorities, content, customer behavior, and daily business decisions fit together.
Later, my work with INJAZ Yemen brought me closer to digital platforms, operations, workshops, user support, and cross-functional teamwork. At Zahraah, that combination grew into paid media, e-commerce, app growth, analytics, content, UGC, and influencer marketing.
What connects these experiences is my interest in the full customer journey. I want to understand why a campaign worked, where the journey slowed down, what the data can genuinely prove, and what the team should do next.
For me, marketing is the bridge between people, technology, and practical business growth.
What I bring
What I contribute to the work.
Campaign structures tied to clear objectives and KPIs.
Hands-on work across Meta Ads, Google Ads, GA4, and Firebase.
Coordination across creative, technical, operations, and leadership teams.
Reporting that separates marketing signals from verified business outcomes.
Clear Arabic and English communication for campaigns, reports, and teamwork.
Experience
Experience across apps, products, campaigns, and operations.
Zahraah
Digital Marketing Manager. Paid media, app growth, analytics, content, UGC, creators, and management reporting.
Artex Trading Co.
Digital Marketing Officer. Product campaigns, Arabic content, paid support, creative coordination, and campaign reporting.
INJAZ Yemen
Program operations, digital learning, workshops, coordination, user support, and platform improvement.
Education
Education in business, technology, and marketing.
Digital Marketing Graduate Certificate
Gies College of Business, University of Illinois Urbana-Champaign
Bachelor’s in Business Information Technology
International University of Technology Twintech · GPA 3.85/4.00 · First Class Honors
Tools
Tools and platforms.
Meta Ads ManagerMeta Business SuiteGoogle AdsGA4FirebaseExcelGoogle WorkspaceCanvaAdobe Photoshop
Languages
Working languages.
- Arabic
- Native
- English
- Professional working proficiency
- French
- Basic
Selected work
Explore the case studies.
Review the Zahraah and Artex cases across app growth, product marketing, paid media, creators, and measurement.